Make it feel like something before you make it look like anything.
Creative direction & content studio
@alexciamarie
- Brand & Creative Direction
- Social & Content Strategy
- UGC & Creator Content
- alexciamarie.com
Creative direction for brands that want to be felt, not scrolled past.
I shape the vision, then I make the content that proves it works. Direction and execution, from one person with a point of view.
The wall of work
Hover to hold · swipe on mobile
01
Who you're working with
I turn vision into brand, and brand into content people actually stop for.
My work sits at the intersection of direction and execution. I shape the strategy, then I make the content that proves it works. That means you're not handing a deck to one team and a shot list to another, hoping the idea survives the trip.
Founders come to me with a rough brand idea and leave with a clear creative direction. Marketing managers come with a feed that looks fine and leave with one that has a spine. Agencies bring me in when a project needs a point of view fast. If you want a brand with a point of view, I'm your person.
A moodboard and a good luckDirection you can actually shoot
Posting to fill the calendarA format built to be finished, not scrolled
Content that looks expensiveContent that reads native and performs
Ten rounds of safe revisionsOne clear opinion, defended
The difference, stated plainly
02
Three ways in
Pick the piece you need. Or take the whole thing.
Brand &
Creative Direction
We find the point of view first. Positioning, visual language, tone, and the rules that make everything downstream easy to decide. You leave with a direction you can hand to anyone and still recognise the brand.
Social &
Content Strategy
The direction becomes a plan: which formats, which hooks, what cadence, what each post is actually for. Built so your team can run it on a Tuesday without asking me what to do.
UGC &
Creator Content
Concept, script, shoot, edit. Vertical-first content that feels made by a person rather than approved by a committee. Delivered in cuts ready for organic and paid.
No charge
The brand audit, free.
Send me your handle. I go through your last thirty posts, your profile and your most recent campaign, then send back a short written read: what is working, what is diluting you, and the two changes I would make first. No deck. No pitch call. No obligation.
- A written read on your feed, profile and positioning
- The two changes I would make first, in priority order
- Delivered inside three business days
Brands that refuse to blend in don't need more content. They need a point of view.
@alexciamarie — creative direction that shows its work
Book a call
03
How it runs
A
The read
A call, your current work, your competitors, and an honest take on what's working and what's noise. No deck theatre.
B
The direction
Positioning, visual language and formats, written so decisions get faster instead of longer. This is the spine everything hangs on.
C
The proof
Content shot, cut and delivered against the direction, then read back against what actually performed. Adjust, repeat.
04
Start something
Tell me what you're building. I'll tell you how it should feel.
Founders, in-house marketing teams, and agencies looking to subcontract direction or production, all welcome. Rough ideas welcome too.
Or email directly
at.alexciamarie@gmail.com