Alexcia Reyes

Huemn · Houston, TX

• Lead day-to-day marketing operations and growth strategy for a multi-location longevity, wellness, and aesthetic clinic, connecting business priorities to campaigns, patient acquisition, retention, and service-line awareness.
• Plan and execute paid advertising, social media, email, SMS, SEO initiatives, content production, events, creator partnerships, and referral campaigns across the patient journey.
• Use direct patient conversations, inquiry patterns, scheduling needs, and service feedback to strengthen the patient experience and inform messaging, promotions, and growth opportunities.
• Build and maintain CRM workflows, lead follow-up systems, marketing automations, performance dashboards, and cross-functional processes that support conversion and operational visibility.
• Track consumer demand, competitor positioning, and emerging aesthetic and wellness technologies to help leadership evaluate services, partnerships, events, and market opportunities.

Self-Employed · Houston, TX

• Provide social media management and brand strategy for wellness, medical, and lifestyle businesses.
• Develop audience-specific content strategies, short-form video frameworks, and brand messaging systems.
• Manage end-to-end content workflows, engagement optimization, and creative direction across multiple client accounts.
• Support email and SMS campaigns, audience growth initiatives, and digital brand positioning.

Entertainment / Media Company · Studio City, CA

• Managed executive scheduling, communications, travel, meeting preparation, and operational logistics in a fast-paced media environment.
• Prioritized calls and email, prepared documents, and coordinated cross-functional communication on behalf of company leadership.
• Maintained confidential records and executive materials with accuracy, discretion, and strong follow-through.

The Dobrin Group · Calabasas, CA

• Directed daily operations and business development support for a growing organization, supervising 15+ employees and leading hiring, onboarding, performance management, corrective action, and separations.
• Served as a business development liaison and primary client representative, nurturing relationships, identifying new opportunities, coordinating proposals and follow-up, and translating client needs into operational solutions.
• Created CRM and enterprise resource-management workflows, policies, reporting systems, and cross-functional processes while overseeing budgets, vendors, compliance, and strategic growth initiatives.

ExovaDX · Texas

• Led the setup and operational launch of two molecular diagnostic laboratories and one pathology department, including equipment implementation, procedures, protocols, monitoring practices, compliance organization, and supply-chain readiness.
• Built CRM and EMR workflows, laboratory databases, patient-registration processes, scheduling systems, and electronic result-reporting procedures to support accurate, responsive service delivery.
• Managed the employee lifecycle, including workforce planning, job postings, interviewing, hiring, onboarding, training, competency assessments, performance reviews, corrective action, and terminations.
• Served as a client and patient representative across phone, email, and in-person channels, resolving technical questions, coordinating follow-up, and strengthening relationships with providers, partners, and laboratory clients.
• Oversaw procurement, inventory, purchasing, specimen collection and transport policies, sample reconciliation, LIS tracking, regulatory compliance, and the release of accurate, timely results.

The Woodlands Specialty Hospital · Spring, TX

• Led laboratory operations and personnel, including hiring, onboarding, staff training, and daily workflow coordination.
• Developed procedures and policies, maintained safety and quality-control standards, and reviewed laboratory data for accuracy and timely completion.
• Managed supplier and vendor relationships, laboratory databases, recordkeeping, customer orders, and specimen shipments.

State Farm · Texas

• Managed high-volume inbound and outbound calls and email while resolving policy, coverage, billing, and service questions.
• Built strong customer relationships, maintained accurate account records, and addressed complaints in a timely, professional manner.
• Applied sales and product knowledge to identify client needs and support appropriate upselling and cross-selling opportunities.

University of Houston · Houston, TX